Courses
Practical courses for entrepreneurs: the free and paid AI tools that replace the team you don't have yet — shown step by step on real business tasks, not tech demos.
Start here — $7
A tiny course to start working with AI this week. Under an hour, and you finish with two things every business needs.
Launching first. Instant access on launch day — and the $7 counts toward the full course if you upgrade.
The full course — coming fall 2026
Work Faster with AI — No Team Required follows the founder journey I presented at UCalgary's Hunter Hub: research, brand, content, search, analytics, sales. Each module is a real task, done faster with AI.
01
The tool landscape in plain language: what ChatGPT, Claude, Perplexity and Gemini each do best, when the free tier is genuinely enough, and the prompting basics that make everything else work.
ChatGPT · Claude · Perplexity · Gemini — all free tiers
02
Build customer personas with ChatGPT, run competitor and market research with Perplexity, and mine competitor reviews for the gaps your value proposition should fill.
ChatGPT · Perplexity · paid tiers only where they earn it
03
Brand messaging, storytelling and visuals without a designer: emails, product descriptions and social captions in your voice — plus the prompts that stop AI from sounding like AI.
Canva AI · ChatGPT/Claude · CapCut
04
The basics of getting recommended — by Google and by ChatGPT. What AI search means for a small business, from someone who does this for clients every day.
Search Console · Perplexity · AI-visibility basics
05
Measure what matters and hand off the busywork: the metrics that actually guide decisions, meeting notes that write themselves, and simple automations connecting your tools.
Google Analytics · Fireflies/Otter · Zapier/Make
06
Turn interest into paying customers: AI-drafted outreach that stays human, then assemble your personal toolkit and a one-page workflow for your business. You leave with a system, not a list.
Capstone — your stack, your workflow
One-time price. Lifetime access — and because AI tools change every quarter, the course is updated every two months, and every update is included. The waitlist gets founder pricing that won't be offered again.
Join the waitlistNo spam — one email when doors open.
Who it's for
Why me
I'm an engineer-turned-marketer with 20 years across energy and manufacturing, now running a digital marketing consultancy. I've presented this material to founders at the University of Calgary's Hunter Hub, and I volunteer as a business mentor to student founders at the Haskayne School of Business. Everything in this course is tested on real businesses — including mine.
Questions
No. The course marks every tool free or paid, and free tiers cover most of it. Where paying is worth it, I say so — and where it isn't, I say that too.
Lifetime — including every update. AI tools change fast, so the course is refreshed every two months; that's half the value.
Perfect — that's who this is for. Every lesson is click-by-click on a real business task.
The Starter Kit is one skill — personas and market research with AI — in under an hour. The full course is the whole founder journey across six modules. If you buy the Starter Kit and upgrade, the $7 counts toward the full course.
Join the waitlist and be first in when the course opens — at the best price it will ever be.